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Blupedia measures success through three interlocking 
Value pillars: TRIO

1

Ecological Integrity

Every initiative faces a lifecycle audit. For example, if a community proposes weaving silk scarves dyed with plant pigments, the audit examines water usage, soil impact, and post‑consumer degradation. Projects that fail to meet net‑positive thresholds are either redesigned or rejected—no matter how lucrative.

2

Social Equity

Unlike traditional supply chains where artisans sit at the bottom of the value pyramid, the platform’s smart contracts embed automatic royalty splits. A Madhubani painter who uploads a design for limited‑edition NFTs retains perpetual IP control; each resale triggers micro‑payments, ensuring artisanship is rewarded across time zones and resale cycles

3

Cultural Continuity

Blupedia treats indigenous craft not merely as a commodity but as living knowledge systems. Digital storytelling—short films, oral histories, AR filters—run parallel to product listings, creating cultural context that algorithms rank as highly as price or rating. Tokens unlocked by viewing these stories subsidize apprenticeships, ensuring skills pass to younger generations.

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Founder Bluepedias: Mittal Maurya is also the curator of Bluepedias NFT & Crypto community please press the button below to join her ...TRIBE.

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© 2025 Owned By Ms Mittal Maurya and Co-Owned by Anjay Anil Created By Rajat S Mukherjee

Blupedia Short Film & Social Media Reel Contest 
at IFFI Goa

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